[VIDEO] “Everything is sweetened by risk.” In 1989, Gay Gaddis cashed in a $16K IRA to create a new breed of agency, T3 (now known as Material), an innovative digital marketing agency that grew into the largest independent female-owned advertising agency in the U.S., under her leadership for over 30 years.

A few years after T3’s acquisition by the LRW Group in 2019, a committee of T3 alumni reunited to ‘get the band back together.’ Hosting an epic party for past employees from around the country, the reunion celebrated over 30 years of the T3 legacy of “kick ass work for clients who want to kick ass.”