Texas Woman Turns $16,000 Bet into America’s Biggest Female-Owned Agency

by David Flash | Published by Big Bend Times

Cowgirl Power book review by David Flash
Photo by David Flash


[Article] “Cowgirl Power: How to Kick Ass in Business & Life” by Gay Gaddis stands as a beacon of inspiration, not just for women but for anyone in the business world seeking to harness their inherent strength and lead with conviction. Gaddis, alongside her husband Lee, has carved a remarkable path in the media and marketing landscape, transforming their startup into a powerhouse that played a pivotal role in the success stories of brands like Dell Computer. This book offers a deep dive into their journey, highlighting the resilience, strategic foresight, and unwavering commitment to team and client success that defined their approach.

Gay Gaddis’s narrative is more than an entrepreneurial success story; it’s a testament to the power of positive leadership and the impact of putting people first. Echoing Zig Ziglar’s philosophy, Gaddis exemplifies that helping others achieve their dreams is the cornerstone of true success. Her decision to cash in $16,000 in 1989 to start T3 (now Material) marked the beginning of a new era in advertising, leading to the establishment of the largest independent female-owned agency in the U.S. under her leadership.

The book is not merely an account of business achievements; it’s a call to action for readers to recognize and unleash their own “Cowgirl Power.” Gaddis shares invaluable insights from her career, emphasizing the importance of embracing one’s strengths, fostering a culture of empowerment, and leading with authenticity. Her journey from confronting gender biases in the advertising world of the 1980s to becoming a celebrated CEO and founder illustrates the transformative power of perseverance and vision.

For men and women alike, “Cowgirl Power” offers lessons in overcoming adversity, championing diversity, and balancing professional and personal life. Gaddis’s dedication to mentoring the next generation of leaders, particularly women, is a crucial part of her legacy. Her work in promoting women’s voices in boardrooms across the country is a critical reminder of the ongoing struggle for equality and the need for persistent advocacy and action.

In sum, “Cowgirl Power: How to Kick Ass in Business & Life” is not just a book; it’s a movement. It’s a compelling narrative that combines personal memoir, business strategy, and leadership philosophy into a guide that encourages readers to forge their own paths with courage and confidence. Whether you’re an aspiring entrepreneur, a seasoned executive, or someone looking to make a positive impact in your community, Gaddis’s story is a powerful reminder of what’s possible when you lead with heart and conviction. This book is a must-read for anyone ready to make their mark on the world, cowboy boots or not.